GOOD MORNING STUDENTS !
WELCOME TO MY RETAIL CLASS.
CURRICULUM FOR SESSION 2020-2021
RETAIL (SUBJECT CODE 401)
JOB ROLE: STORE OPERATIONS ASSISTANT
MARKS DISTRIBUTION
Theory-50 : Practical-50
COURSE OVERVIEW:
WELCOME TO MY RETAIL CLASS.
Welcome to the new academic session 2020-21.The current situation has kept us all indoors but I look forward to your interaction with me and i will try to ensure you have an enjoyable and successful year. Make this year incredible.
RETAIL (SUBJECT CODE 401)
JOB ROLE: STORE OPERATIONS ASSISTANT
MARKS DISTRIBUTION
Theory-50 : Practical-50
COURSE OVERVIEW:
A retailer is one who stocks the manufactured goods and is involved in the act of selling to the final customer or consumer, at a margin of profit. Retailing is the last link that connecting the individual consumer with the manufacturing and distribution chain. It adds value in terms of bulk breaking and providing a wide variety of goods and services to customers as per their needs.
The retail industry is divided into organised and unorganized sectors. Organised retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. These include the corporate- backed hypermarkets and retail chains, and also the privately owned large retail businesses. Unorganized retailing, on the other hand, refers to the traditional formats of low-cost retailing, like, the local kirana shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc.
Organised retail can be categorized by the type of products retailed as well as the by the different kind of retail formats. The major retail formats include Department store, Supermarkets,Hypermarket, Specialist Stores, Convenience Stores, and Kiosks.
The various operations involved in store operation and management include Store Operations, Back end operations, Merchandising, Logistics and Distribution, Marketing, Procurement/Purchase, and Corporate Services.
After completion of this course the learner would be able to work as store operations assistant in organised retailing and may look after overall store operations. He/she can also motivate other co- workers and who assist customers in finding merchandise, introduce customers to new merchandise, and move the goods from racks to billing counters. He also serves internal and external customers in a retail environment with respect to product receiving, movement, storage and delivery. He needs to be physically fit to withstand working in a retail environment whilst being customer responsive towards service delivery.
OBJECTIVES OF THE COURSE:
In this course, the students will be introduced to the fundamental concepts of Retail Management and the career opportunities available in this field. This course provides an insight to the students regarding various issues associated with store operation, visual merchandising, merchandising, inventory management, retail sales etc. Class participation would be fundamental for the development of transferable skills.
Followings are the main objectives of this course.
To familiarize the students regarding various dimensions of retail management and career opportunities available in these fields.
To develop practical understanding among the students associated with retailing through classroom discussion/ participation and projects.
To develop transferrable skills among the students for managing retail operation efficiently so that they could be ready to join the retail industry.
To provide knowledge to students in concise and understandable format so that students could learn and apply these concepts in their career for the growth.
To provide brief insight about floor operation, product display, product handling, inventory management and retail sales.
SALIENT FEATURES:
Retailing involves direct interaction among buyers and sellers.
Across the world, the number of retail outlet is more than any other forms of the business. India is known as nation of the shop as there are more than 13 million retail outlets in the country.
Retail business primarily deals with B to C market rather than B to B market. In retailing, sales volume is comparatively large in quantity but lesser in monetary value.
Location and lay out design of the store are critical success factor for the growth of the store.
Retail is very localized business and it is in transition phase; mergers, acquisition among the retail firms are taking place across the globe.
Retailers are developing new business format. On line retailers are growing at very high pace and it is impacting the business of traditional store.
LIST OF EQUIPMENT AND MATERIALS:
2. Shopping Cart
3. Signage Board Retail
4. Offer / Policy Signage
5. Big Poster (at POS) for offer related advertisement
6. Gondola
7. Products for display (Dummy Cameras and Mobiles)
8. Danglers
9. Coupons and Vouchers
10. Carry Bags
11. Physical Bill Copy
12. Bar Code Machine
13. Customer Feedback Form
14. Safety and security equipment on site-
Fire extinguisher
Security cameras
LCD screens
Safety sign boards
Personal protective equipment (PPE) like gloves, helmets, jackets, harness etc.
Locking systems
15. Housekeeping equipments on site
Vacuum cleaner
Mops
Cleaning chemicals
Cleaning Robots
Air purifiers
Filtering machines
Spill Absorbents
Termite treatment
Teaching/Training Aids:
1. Computer
2. LCD Projector
3. Projection Screen
4. White/Black Boards
5. Flip Charts
6. Video and audio recorders
CAREER OPPORTUNITIES:
Category Management
Store operation
Mall Management
Inventory Management
VERTICAL MOBILITY:
Retail account executive
Store operation executive
Executive (Logistics and supply chain).
Executive ( Inventory management)
CURRICULUM:
Part A
Employability Skills
Unit 1 : Communication Skills
Unit 2 : Self-Management Skills
Unit 3 : ICT Skills
Unit 4 : Entrepreneurial Skills
Unit 5 : Green Skills
Part B
Subject Specific Skills
To familiarize the students regarding various dimensions of retail management and career opportunities available in these fields.
To develop practical understanding among the students associated with retailing through classroom discussion/ participation and projects.
To develop transferrable skills among the students for managing retail operation efficiently so that they could be ready to join the retail industry.
To provide knowledge to students in concise and understandable format so that students could learn and apply these concepts in their career for the growth.
To provide brief insight about floor operation, product display, product handling, inventory management and retail sales.
SALIENT FEATURES:
Retailing involves direct interaction among buyers and sellers.
Across the world, the number of retail outlet is more than any other forms of the business. India is known as nation of the shop as there are more than 13 million retail outlets in the country.
Retail business primarily deals with B to C market rather than B to B market. In retailing, sales volume is comparatively large in quantity but lesser in monetary value.
Location and lay out design of the store are critical success factor for the growth of the store.
Retail is very localized business and it is in transition phase; mergers, acquisition among the retail firms are taking place across the globe.
Retailers are developing new business format. On line retailers are growing at very high pace and it is impacting the business of traditional store.
LIST OF EQUIPMENT AND MATERIALS:
The list given below is suggestive and an exhaustive list should be prepared by the vocational teacher. Only basic tools, equipment and accessories should be procured by the Institution so that the routine tasks can be performed by the students regularly for practice and acquiring adequate practical experience.
Material Required for Store Operations Assistant:
1. Shelves for Stacking Products2. Shopping Cart
3. Signage Board Retail
4. Offer / Policy Signage
5. Big Poster (at POS) for offer related advertisement
6. Gondola
7. Products for display (Dummy Cameras and Mobiles)
8. Danglers
9. Coupons and Vouchers
10. Carry Bags
11. Physical Bill Copy
12. Bar Code Machine
13. Customer Feedback Form
14. Safety and security equipment on site-
Fire extinguisher
Security cameras
LCD screens
Safety sign boards
Personal protective equipment (PPE) like gloves, helmets, jackets, harness etc.
Locking systems
15. Housekeeping equipments on site
Vacuum cleaner
Mops
Cleaning chemicals
Cleaning Robots
Air purifiers
Filtering machines
Spill Absorbents
Termite treatment
Teaching/Training Aids:
1. Computer
2. LCD Projector
3. Projection Screen
4. White/Black Boards
5. Flip Charts
6. Video and audio recorders
CAREER OPPORTUNITIES:
Retail is the sector which provides huge career opportunities to all age group of people irrespective of qualification, gender, race and religion. Following career opportunities are available in this field. Students can make their career in any field based on their interest and suitability.
Supply chain management
Visual Merchandising Category Management
Store operation
Mall Management
Inventory Management
VERTICAL MOBILITY:
At BBA/B.Com level, students may start their career as a business executive and they can reach at managerial level over the period of time. For the career progression, following career options are available in retail field.
Retail sales executive
Visual merchandising executive Retail account executive
Store operation executive
Executive (Logistics and supply chain).
Executive ( Inventory management)
CURRICULUM:
Part A
Employability Skills
Unit 1 : Communication Skills
Unit 2 : Self-Management Skills
Unit 3 : ICT Skills
Unit 4 : Entrepreneurial Skills
Unit 5 : Green Skills
Part B
Subject Specific Skills
Part C
PRACTICAL GUIDELINES
Assessment of performance:
The two internal examiners assigned for the conduct and assessment of Practical Examinations
each in Secondary School Curriculum (Under NSQF). Question for the viva examinations
should be conducted by both the examiners. Question to be more of General nature, project work
or the curriculum. Investigatory Project especially those that show considerable amount of effort
and originality, on the part of the student, should get suitable high marks, while project of a
routine or stereotyped nature should only receive MEDIOCRE marks.
Procedure for Record of Marks in the Practical answer-books:
The examiner will indicate separately marks of practical examination on the title page of the
answer-books under the following heads:-
Viva based on Project -05 marks
The teacher conducting the final practical examination may ask verbal questions related to the
project, if any, done by the student. Alternatively, if no project has been assigned to the students,
viva may be based on questions of practical nature from the field of subject as per the Curriculum
Practical File -25 Marks
Students to make a PowerPoint presentation. Alternatively, if they can’t be assigned a power
point presentation then they can communicate their project work through practical file.
Suggested list of Projects
1. Identify and visit two local retail outlets. Study the differences in store layout of both and
report.
2. Visit a retail outlet in a nearby mall or market and discuss the visual merchandising tools
applied in the store
3. Visit to a Retail Store and make project on accounting procedures used by the retailers
e.g. Khata Bahi or Billing process of a retail shop in a Mall.
4. Visit to a retail store and to prepare the project on different activities involved in billing
process in a store.
5. Modes of payment – visit to retail store and make a project on different modes of the
payments used by the retailer.
6. Visit to retail store and prepare the project on different steps involved in order to handle
the payments.
7. Visit to retail store and make project on different modes of retail transportation.
8. Visit to a retail store and identify the various responsibilities performed by a retail store
one individual/ multi brands.
9. Visit to a retail store and identify the various steps involved in distinguish lay out of a
store.
10. Visit to a retail store and identify the various steps involved in various types of
merchandizing threats and opportunities.
11. Visit to a retail store and identify various threats and opportunities of any one
merchandize.
12. Visit to a retail store and make the list of security check points and show it on a
chart/layout.
13. Visit to a retail store and prepare a project on different methods used for material
handling by the retailer.
Demonstration of skill competency in Lab Activities -20 marks
Guidelines for Project Preparation:
The final project work should encompass chapters on:
a) Introduction,
b) Identification of core and advance issues,
c) Learning and understanding, and
d) Observation during the project.
Activity question to be created by internal examiner, to be conducted on the practical day (30
minutes).
Suggestive activities can be
1. Role Play –
a. Barriers in retail communication
b. Retail selling skills
BELOW ARE THE LINKS OF BOOKS
Please download the same & try to make notes.
http://cbseacademic.nic.in/web_material/Curriculum21/publication/secondary/Entrepreneurial_Skills_X.pdf
Please download the same & try to make notes.
http://cbseacademic.nic.in/web_material/Curriculum21/publication/secondary/Entrepreneurial_Skills_X.pdf
Stay safe and healthy! Have a wonderful day girls 👍
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